CHRIS WEI HONG

洪瑋

Brand Creative Director, Producer & Designer

PROJECTS

  • LIGHTNING IN A BOTTLE 2023

    Full-service marketing, creative direction, and strategy for Do LaB’s flagship festival’s 20th Anniversary campaign

  • KEEBLER COOKIES

    Social-first content and end-to-end creative production to connect new generation consumers with legacy cookie brand

  • HULUWEEN 2: RETURN OF THE KILLER BINGE

    Omnichannel campaign art direction and design for Hulu’s annual tentpole campaign during the month of October, Huluween

  • LA TIERRA DE ACRE MEZCAL

    Brand identity and strategy, full-service marketing, creative direction, and design to launch premium mezcal brand in the US

  • GUNS N ROSES NOT IN THIS LIFETIME … TOUR

    Social media content, design, and video for legacy rock band Guns 'N Roses’s sold out, iconic comeback tour

  • SETLIST.FM UNLOCKED

    Coming Soon—Visual identity and video art direction for Setlist.fm’s digital series featuring rising and mainstream artists

  • HULUWEEN FILM FEST

    Visual direction and design for digital film festival, establishing Hulu as a premier streaming destination for horror content

  • LIGHTNING IN A BOTTLE 2019

    Creative direction, design, and end-to-end creative production for premier music, arts, and camping festival in California

  • IN THE NIGHT

    Coming Soon—Brand design and creative direction for LA-based creative studio capturing the essence of queer culture

  • SAIAN SKINCARE

    Brand identity, art direction, and packaging design for esthetician-founded B2B and B2C clean, clinical skincare brand

  • NEON PRAIRIE FESTIVAL 2025

    Integrated campaign, brand strategy, creative direction and design for boutique music and camping festival in Tulsa, OK

  • FAMOUS AMOS COOKIES

    Visual design and digital experience refresh for legacy cookie brand, re-establishing market positioning for new consumers

  • DGTL LIB 1.0 FESTIVAL LIVESTREAM

    Executive production and creative direction for the first multi-day livestream music and arts festival during the pandemic

  • INTERNATIONAL FOLK ART MARKET

    Coming SoonBrand identity, visual system, digital experience, and creative strategy for an reputable folk art market in Santa Fe

  • LIVE NATION ENTERTAINMENT

    Art direction and social strategy to innovate leading music brand’s social presence, brand initiatives, and artist campaigns

  • DASU STUDIOS FLORAL FLING

    Creative and strategic direction for David Suh’s portrait studio’s campaign, reinforcing its mission of self-love and individuality

  • ROYAL DANSK

    Website design, art direction, and UI/UX strategy to modernize a legacy cookie brand, creating a seamless digital experience

  • THIS IS ÁNGELA AGUILAR

    Floral design and set decoration for video feature on Grammy Award and Latin Grammy Awards-nominated artist

  • MONOLINK

    Brand identity and tour creative for German-based singer / songwriter, establishing powerful visual narrative for a global audience

  • HULU HAS WEDDINGS

    Art direction and on-set production for Hulu’s weddings campaign, promoting its expansive catalog of wedding-themed content

  • MOTHER'S COOKIES

    Website design, art direction, and UI/UX strategy for a global childhood favorite, circus animal cookies

  • LIGHTNING IN A BOTTLE 2022

    Full-service marketing and creative direction for Do LaB’s festival, driving engagement through the collective desire for reconnection

  • MYHI

    Brand identity, brand strategy, digital experience, and art direction to launch new disruptive cannabis product in saturated market

  • SOUNDXPERIMENT

    Brand identity, marketing strategy, and social creative for Los Angeles-based music and immersive art platform and its concerts

  • HOLISTIK WELLNESS

    Creative strategy, visual identity, and social content to launch a new, disruptive CBD product and cut through a saturated market

  • DEREK MARSHALL FOR CONGRESS

    Brand identity and creative strategy for people-first political campaign, building an authentic platform in the 23rd District of CA

  • ESQUINA PIZZA

    Brand experience and visual content for artisanal pizzeria in Santa Fe, NM, establishing strong and authentic voice in its local market

  • DGTL LIB 2.0 - FESTIVAL LIVESTREAM

    Executive production, creative direction, and campaign design for Lightning in a Bottle's second livestream festival on Twitch

  • CESAR’S WAY

    Integrated holiday campaign for a beloved pet brand, driving significant e-commerce growth during the holiday season

  • DIRTYBIRD CAMPOUT 2017

    Creative direction and design for hybrid music festival and summer camp produced by Do LaB and Dirtybird Records

  • DO LAB AT COACHELLA 2019

    Creative direction, production, campaign strategy, design and video for iconic stage at the largest music festival in the country

  • AWOLNATION RUN TOUR

    Social campaign, design, and illustration to promote American rock band’s sophomore album North American tour

  • LIGHTNING IN A BOTTLE 2018

    Creative direction and end-to-end creative production for an immersive music and arts festival, leading to a sold-out year