CHRIS WEI HONG
洪瑋
Brand Creative Director, Producer & Designer
PROJECTS
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LIGHTNING IN A BOTTLE 2023
Full-service marketing, creative direction, and strategy for Do LaB’s flagship festival’s 20th Anniversary campaign
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KEEBLER COOKIES
Social-first content and end-to-end creative production to connect new generation consumers with legacy cookie brand
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HULUWEEN 2: RETURN OF THE KILLER BINGE
Omnichannel campaign art direction and design for Hulu’s annual tentpole campaign during the month of October, Huluween
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LA TIERRA DE ACRE MEZCAL
Brand identity and strategy, full-service marketing, creative direction, and design to launch premium mezcal brand in the US
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GUNS N ROSES NOT IN THIS LIFETIME … TOUR
Social media content, design, and video for legacy rock band Guns 'N Roses’s sold out, iconic comeback tour
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SETLIST.FM UNLOCKED
Coming Soon—Visual identity and video art direction for Setlist.fm’s digital series featuring rising and mainstream artists
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HULUWEEN FILM FEST
Visual direction and design for digital film festival, establishing Hulu as a premier streaming destination for horror content
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LIGHTNING IN A BOTTLE 2019
Creative direction, design, and end-to-end creative production for premier music, arts, and camping festival in California
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IN THE NIGHT
Coming Soon—Brand design and creative direction for LA-based creative studio capturing the essence of queer culture
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SAIAN SKINCARE
Brand identity, art direction, and packaging design for esthetician-founded B2B and B2C clean, clinical skincare brand
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NEON PRAIRIE FESTIVAL 2025
Integrated campaign, brand strategy, creative direction and design for boutique music and camping festival in Tulsa, OK
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FAMOUS AMOS COOKIES
Visual design and digital experience refresh for legacy cookie brand, re-establishing market positioning for new consumers
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DGTL LIB 1.0 FESTIVAL LIVESTREAM
Executive production and creative direction for the first multi-day livestream music and arts festival during the pandemic
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INTERNATIONAL FOLK ART MARKET
Coming Soon—Brand identity, visual system, digital experience, and creative strategy for an reputable folk art market in Santa Fe
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LIVE NATION ENTERTAINMENT
Art direction and social strategy to innovate leading music brand’s social presence, brand initiatives, and artist campaigns
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DASU STUDIOS FLORAL FLING
Creative and strategic direction for David Suh’s portrait studio’s campaign, reinforcing its mission of self-love and individuality
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ROYAL DANSK
Website design, art direction, and UI/UX strategy to modernize a legacy cookie brand, creating a seamless digital experience
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THIS IS ÁNGELA AGUILAR
Floral design and set decoration for video feature on Grammy Award and Latin Grammy Awards-nominated artist
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MONOLINK
Brand identity and tour creative for German-based singer / songwriter, establishing powerful visual narrative for a global audience
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HULU HAS WEDDINGS
Art direction and on-set production for Hulu’s weddings campaign, promoting its expansive catalog of wedding-themed content
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MOTHER'S COOKIES
Website design, art direction, and UI/UX strategy for a global childhood favorite, circus animal cookies
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LIGHTNING IN A BOTTLE 2022
Full-service marketing and creative direction for Do LaB’s festival, driving engagement through the collective desire for reconnection
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MYHI
Brand identity, brand strategy, digital experience, and art direction to launch new disruptive cannabis product in saturated market
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SOUNDXPERIMENT
Brand identity, marketing strategy, and social creative for Los Angeles-based music and immersive art platform and its concerts
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HOLISTIK WELLNESS
Creative strategy, visual identity, and social content to launch a new, disruptive CBD product and cut through a saturated market
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DEREK MARSHALL FOR CONGRESS
Brand identity and creative strategy for people-first political campaign, building an authentic platform in the 23rd District of CA
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ESQUINA PIZZA
Brand experience and visual content for artisanal pizzeria in Santa Fe, NM, establishing strong and authentic voice in its local market
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DGTL LIB 2.0 - FESTIVAL LIVESTREAM
Executive production, creative direction, and campaign design for Lightning in a Bottle's second livestream festival on Twitch
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CESAR’S WAY
Integrated holiday campaign for a beloved pet brand, driving significant e-commerce growth during the holiday season
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DIRTYBIRD CAMPOUT 2017
Creative direction and design for hybrid music festival and summer camp produced by Do LaB and Dirtybird Records
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DO LAB AT COACHELLA 2019
Creative direction, production, campaign strategy, design and video for iconic stage at the largest music festival in the country
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AWOLNATION RUN TOUR
Social campaign, design, and illustration to promote American rock band’s sophomore album North American tour
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LIGHTNING IN A BOTTLE 2018
Creative direction and end-to-end creative production for an immersive music and arts festival, leading to a sold-out year