CHRIS WEI HONG洪瑋
BRAND CREATIVE DIRECTOR & PRODUCER
PROJECTS-

X GAMES ASPEN 2026
Delivering a world-class, real-time content ecosystem for broadcast of premier winter action sports competition in its 25th year
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HULUWEEN 2: RETURN OF THE KILLER BINGE
Leading the omnichannel art direction and visual design for Hulu’s massive, month-long Huluween tentpole campaign
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X GAMES SACRAMENTO 2026
Producing real-time content operations and broadcast-to-digital workflows for inaugural stop of X Games League
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LIGHTNING IN A BOTTLE 2023
Directing full-service marketing and end-to-end production for 20th-anniversary campaign of Do LaB’s flagship festival
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X GAMES LEAGUE
Leading end-to-end social operations and content production for the first-ever X Games League Draft at Cosm Los Angeles
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LA TIERRA DE ACRE MEZCAL
Brand identity and strategy, full-service marketing, creative direction, and design to launch premium mezcal brand in the US
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KEEBLER COOKIES
Leading creative production and social-first art direction to connect a legacy cookie brand with a new generation of consumers
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HULUWEEN FILM FEST
Leading art direction for a premier digital film festival to establish Hulu as the ultimate horror destination
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LIGHTNING IN A BOTTLE 2019
Leading the creative direction and comprehensive design system for premier music, arts, and camping festival in California
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GUNS N ROSES NOT IN THIS LIFETIME … TOUR
Leading social strategy, visual design, and video content for Guns N' Roses’ sold-out, iconic comeback tour
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IN THE NIGHT
Brand design and creative direction for LA-based creative studio capturing the essence of queer culture
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LONG BEACH AMPHITHEATER
Building foundational brand identity for Long Beach’s new 11,000-capacity waterfront amphitheater
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SETLIST.FM UNLOCKED
Coming Soon—Visual identity and video art direction for Setlist.fm’s digital series featuring rising and mainstream artists
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NEON PRAIRIE FESTIVAL 2025
Integrated campaign, brand strategy, creative direction and design for boutique music and camping festival in Tulsa, OK
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LIGHTNING IN A BOTTLE 2022
Full-service marketing and creative direction for Do LaB’s festival, driving engagement through the collective desire for reconnection
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SAIAN SKINCARE
Leading the brand refresh and packaging redesign for a boutique B2B and B2C clean skincare line
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DGTL LIB 1.0 FESTIVAL LIVESTREAM
Executive producing and directing creative strategy for first-to-market, multi-day livestream music and arts festival
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DASU STUDIOS FLORAL FLING
Creative and strategic direction for David Suh’s portrait studio’s campaign, reinforcing its mission of self-love and individuality
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FAMOUS AMOS COOKIES
Website redesign and visual direction to establish a premium, unified aesthetic for an iconic 46-year-old cookie brand
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ROYAL DANSK
Website design, art direction, and UI/UX strategy to modernize a legacy cookie brand, creating a seamless digital experience
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MOTHER'S COOKIES
Website design, art direction, and UI/UX strategy for a global childhood favorite, circus animal cookies
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LIVE NATION ENTERTAINMENT
Art direction and social strategy to innovate leading music brand’s social presence, brand initiatives, and artist campaigns
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HULU HAS WEDDINGS
Art direction and on-set production for Hulu’s weddings campaign, promoting its expansive catalog of wedding-themed content
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THIS IS ÁNGELA AGUILAR
Floral design and set decoration for video feature on Grammy Award and Latin Grammy Awards-nominated artist
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MONOLINK
Driving the brand identity and tour creative for a German-based singer-songwriter and electronic artist
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SOUNDXPERIMENT
Brand identity, strategy, and social creative for Los Angeles-based music and immersive art platform and its concerts
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MYHI
Architecting the brand identity, digital experience, and art direction for a disruptive cannabis launch
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ESQUINA PIZZA
Brand experience and visual content for artisanal pizzeria in Santa Fe, NM, establishing strong and authentic voice in its local market
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LIGHTNING IN A BOTTLE 2018
Creative direction and end-to-end creative production for an immersive music and arts festival, leading to a sold-out year