‘TIS THE SEASON OF HOWL-IDAY GIVING — Cesar Millan, the renowned Mexican-American dog behaviorist whose expertise has captured hearts worldwide with his unique approach to dog parenting, launched a joyful campaign from Black Friday and Cyber Monday offering incredible sales on must-have pet products. With the mission to provide accessible Cesar-approved products to pet owners across the globe, the ‘Tis the Season for Howl-iday Giving campaign aimed to spread the love and care that every pet deserves.

the EXECUTION

Led creative strategy and direction for the Black Friday and Cyber Monday campaign by directing multi-phase visual identities, implementing graphic language (typography, illustration, color palette, brand patterns), designing modular paid media templates, and producing social media content.