Hi Conscious Minds!

I created this page to give you a closer look at who I am, the work I’ve done, and how my experience aligns with your vision. From leading social-first campaigns and building cross-functional creative teams to executing innovative brand strategies, I’ve spent my career crafting meaningful stories that connect with people. Take a look at some of the work below, and please take liberty in reviewing the rest of my work here.

Here are some things I think you might be looking for—and learn—from your next Associate Creative Director, Art.

> Resume

My Current Obsessions

My Latest Binges

Dune: Phophecy—Castlevania: Nocturne—All Pixar Movies…seriously

A Few of My Interests

Food—Fashion—Florals—Film & TV—Musicals—Design

Some of My Career Highlights

  • Led teams of 5-50 in executing 360 integrated campaigns and production for brands like Hulu, Live Nation, Coachella, Lightning in a Bottle, and Keebler.

  • Designed and implemented social-first strategies for Live Nation, increasing engagement by 25% and streamlining creative workflows by 50%.

  • Art directed Hulu’s tentpole Huluween and Huluween Film Fest campaigns, leading in-house teams and agencies to develop an impactful brand experience.

  • Directed integrated campaigns for Lightning in a Bottle festival, driving 5M+ social reach and 2B+ media impressions, contributing to ticket sales and brand recognition.

  • Produced DGTL LIB, 3-day music festival live stream on Twitch in a 2-month timeline, achieving 1.54M+ views, 750K+ social reach, and 3.5B+ campaign impressions.

  • Managed end-to-end creative operations for large programs and projects, creating scalable processes and ensuring seamless workflows across cross-functional teams.

  • Experienced in managing RFP processes and developing pitch concepts that drive new business and client growth. As an agency owner, I grew our client portfolio to 20 brands in 4 years.

Work Highlights

Stories for Connection.

Creative storytelling that educates, inspires, and builds lasting bonds between brands and communities.

For the Fandom.

Through Q&As and behind-the-scenes content, brands connect with loyal fans and emerging audiences alike.

Unforgettable Experiences.

From online activations like Hulu’s Huluween to in-person experiences like Lightning in a Bottle, these campaigns prove that experience is everything.

Values and Ethics I Bring to Conscious Minds

  • Passionate about producing high-quality work and crafting story-driven content that inspires audiences, adapts to evolving trends, and builds lasting trust with brands.

  • A compassionate leader committed to empowering teams through support, collaboration, and creativity; passionate about mentorship and providing growth opportunities to foster talent retention.

  • Sticker for organization and optimizing processes to enhance team output and keep morale high, and ensure seamless project execution in fast-paced environments.

  • Ability to work collaboratively and autonomously; able to work at a high-level and hands-on—no job is too big or small.

  • Excellent communicator, whether it’s through an email, in person, or through a brief.