Hi Day One!
Made for Day One.
I created this page to give you a closer look at who I am, the work I’ve done, and how my experience aligns with your vision. From leading social-first campaigns and building cross-functional creative teams to executing innovative brand strategies, I’ve spent my career crafting meaningful stories that connect with people. Take a look at some of the work below, and please take liberty in reviewing the rest of my work here.
Here are some things I think you might be looking for—and learn—from your next Creative Lead (Art).
> Resume
My Current Obsessions
My Latest Binges
Dune: Phophecy—Castlevania: Nocturne—All Pixar Movies…seriously
A Few of My Interests
Food—Fashion—Florals—Film & TV—Musicals—Design
What I Did at Day One
Led website redesigns for Royal Dansk, Famous Amos, and Mother’s Cookies, overseeing cross-functional collaboration, visual design, UI/UX strategy, and art direction.
Led art direction, social strategy, and content production for Keebler’s social channels, creating always-on content (interactive, stop-motion, graphic design) and driving engagement through trend-driven storytelling and product highlights.
Led design for Keebler’s Made with Real Campaign, producing static and motion assets for organic socials, paid campaigns on Pinterest, Amazon e-commerce store, and more.
Designed the winning pitch deck for Basil Hayden.
Some of My Career Highlights
Led teams of 5-50 in executing 360 integrated campaigns and production for brands like Hulu, Live Nation, Coachella, Lightning in a Bottle.
Designed and implemented social-first strategies for Live Nation, increasing engagement by 25% and streamlining creative workflows by 50%.
Art directed Hulu’s tentpole Huluween and Huluween Film Fest campaigns, leading in-house teams and agencies to develop an impactful brand experience.
Directed integrated campaigns for Lightning in a Bottle festival, driving 5M+ social reach and 2B+ media impressions, contributing to ticket sales and brand recognition.
Produced DGTL LIB, 3-day music festival live stream on Twitch in a 2-month timeline, achieving 1.54M+ views, 750K+ social reach, and 3.5B+ campaign impressions.
Managed end-to-end creative operations for large programs and projects, creating scalable processes and ensuring seamless workflows across cross-functional teams.
Experienced in managing RFP processes and developing pitch concepts that drive new business and client growth. As an agency owner, I grew our client portfolio to 20 brands in 4 years.
Work Highlights
Stories for Connection.
Creative storytelling that educates, inspires, and builds lasting bonds between brands and communities.
Scroll-stopping Content.
Social-first creative that speaks to audiences, shapes culture, and spark conversations.
Unforgettable Experiences.
From online activations like Hulu’s Huluween to in-person experiences like Lightning in a Bottle, these campaigns prove that experience is everything.
Values and Ethics I Bring to Day One
Passionate about producing high-quality work and crafting story-driven content that inspires audiences, adapts to evolving trends, and builds lasting trust with brands.
A compassionate leader committed to empowering teams through support, collaboration, and creativity; passionate about mentorship and providing growth opportunities to foster talent retention.
Sticker for organization and optimizing processes to enhance team output and keep morale high, and ensure seamless project execution in fast-paced environments.
Ability to work collaboratively and autonomously; able to work at a high-level and hands-on—no job is too big or small.
Excellent communicator, whether it’s through an email, in person, or through a brief.