LIGHTNING IN A BOTTLE 2022

WHERE LIGHTNING STRIKES — Coming out of the two-year pandemic, everyone is starved for connection and excited to let the sparks fly again. For many, Lightning in a Bottle is a space where connection and expressiveness are made possible, where lifelong friendships and memories encapsulated. Where Lightning Strikes is a campaign that taps into this feeling of reconnection and the excitement of fun, in the place designed perfectly for both: LIB.

the EXECUTION

Directed integrated, 360 campaign strategies for Lightning in a Bottle 2022. Managed cross-functional teams (strategy, digital, social, creative) and agency partners (influencers, press, advertising, promotions) in the execution of omnichannel marketing campaigns and brand initiatives.

Led the creative direction and execution for all products and assets in the campaign ecosystem — branding, key art, lineup posters, website, social media content, video creative, festival credentials, festival maps, merchandise, and signage.

BRAND MANAGEMENT
BRAND EXPERIENCE
360 CAMPAIGNS
CAMPAIGN STRATEGY
CREATIVE DIRECTION
CONTENT DEVELOPMENT
DESIGN, GRAPHIC + WEB
MEDIA PRODUCTION

the TEAM

CLIENT Lightning in a Bottle, Do LaB — HEAD OF BRAND + CREATIVE  Chris Wei Hong — HEAD OF CONTENT Edward Heinrich — ART DIRECTORS Nicolette Connell, Marcelo Pereira — GRAPHIC DESIGNERS Caroline Cogliani, Elizabeth Goldsmith, Genevieve Wood — CAMPAIGN VIDEO DP Galen Oakes — CAMPAIGN VIDEO EDITOR Will Lee — RECAP VIDEO EDITOR Alex Goyette  — ASSISTANT VIDEO EDITOR • DIT Yuwen Han — VIDEOGRAPHERS Justin Bishop, Rafael Gomez, Dan Henry, Sam Burton — CAM OPS ASSISTANTS Miles Lopez, Emily St. John, Hugo Rück, Alex Bonelli — STORY PRODUCER Alexandria Bordas — PHOTO PRODUCERS Caroline Cantrall, Caroline Cogliani — PHOTOGRAPHERS Don Idio, Watchara Phomicinda, Eric Allen, Juliana Bernstein, Jamal Eid, Brittany Halberg, Ysabella Lopez, Mike Kim, Matt Yamaguchi, Corey Schlittenhart, Grace Hefley, Brian Ngo, Angela Peterman SOCIAL VIDEOGRAPHERS • EDITORS Mariah Harkey, Gabe Tiano, Cameron Hil, Brennen Higuera, Wesley Forsyth