A NEW CATEGORY OF HIGH – Imagine a cup of coffee without the jitters. An edible without the sugar. A joint without the smoke. Just an energizing high that’s all natural and no fuss. MyHi aimed to enter the saturated cannabis market in 2021, offering a travel-friendly, water-soluble THC product.

As Head of Creative for Hatched Creatives, I led the direction for brand identity and development, photography, and digital experience.

Branding • Art Direction • Digital Design
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