A NEW CATEGORY OF HIGH—Imagine a cup of coffee without the jitters. An edible without the sugar. A joint without the smoke. Just an energizing high that’s all natural and no fuss. MyHi aimed to enter the saturated cannabis market in 2021, offering a travel-friendly, water-soluble THC product.

the EXECUTION

Brand identity and brand strategy including positioning and messaging, website design and copywriting, art direction and content production.