SOUND XPERIMENT
AN INDEPENDENT VARIABLE—soundXperiment is an immersive art platform that curates, markets, and produces a wide spectrum of sonic and visual demonstrations. As a global community of emerging artists, we are dedicated to amplifying the next generation of experiential culture by embracing the unfamiliar.
the EXECUTION
Developed the brand identity and strategy for soundXperiment and all creative assets in the brand and campaign ecosystem — branding, story, website, social media content, marketing collateral, merchandise, and admats.
BRAND IDENTITY
ART DIRECTION
GRAPHIC DESIGN
MOTION DESIGN
MERCHANDISE
SOCIAL MEDIA
FALL 2021 SHOWS
the TEAM
CLIENT soundXperiment — AGENCY Hei-Ho — CREATIVE DIRECTOR • DESIGNER Chris Wei Hong — CREATIVE DIRECTOR, COPY Audrey Kim